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Daily Archives: December 7, 2010

Tom Brady and UGGs: A Winning Team

December 7, 2010
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UGG maker Deckers Outdoor (DECK) announced earlier this week that it’s teaming up with Patriots Quarterback Tom Brady to market its famous winter boots. Brady, who has helped the Patriots win three Super Bowls, will now help sell UGG men’s footwear, outerwear and accessories product lines. Deckers touted the campaign as a return to its roots, since UGGs were originally popular among California male surfers. (Brady is in fact from California.) Analysts who follow the company raised their share price targets and upped earnings estimates for next year. This boost comes on the heels of Deckers beating analyst views...

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