Last weekend my wife and I attended a launch party for a new food-and-wine magazine called Northeast Taste. The editor and publisher are both old friends, and the new publication is the culmination of many long years of editing and publishing other people’s books and magazines. But the reason I’m writing about them today—besides my gratitude for the pear vodka, amaretto and ginger beer martini I was served at the party—is that my friends are a great example of what I call reluctant entrepreneurs. I know there’s a 2009 book called The Reluctant Entrepreneur by Lynn Parker, but my...
