Last April, I wrote to you about our new initiative on the social networking Web site Twitter, where I can be found under the name IconoInvestor (a nod to Cabot’s blog name, The Iconoclast Investor, which is in turn a nod to our iconoclastic approach to investing).
In the months since I introduced you to Twitter, I’ve found lots of insightful investors to follow and made connections with some really smart people I would have never “met” without this social network. If you haven’t tried Twitter yet, I invite you to give it a whirl; you never know what or who you might find.
In addition to Twitter, we’ve recently created a Facebook fanpage. As information sharing continues to evolve from the days of the once-daily newspaper to up-to-the-minute updates on the Internet, Cabot is evolving with it.
I appreciate all of the new outlets we have to share information and connect with like-minded individuals, however, I know that it can feel daunting to slog through all the noise to find the really good nuggets of knowledge.
When I first opened my Twitter account for Cabot, I received the following message from a reader:
Dear Elyse,
Now twitter–you are putting out too much extraneous information in too many places. Cabot used to be about stock picking and very good stock picking, I might add. Now there are nine different newsletters, plus CWA and the blog. I spend six hours a day watching the stock market, researching charts and trying to keep up with all the email updates from Cabot. I hate to not read anything Cabot writes because I might miss some really important info, but I wish info could be sent out on just one venue. I don’t even know what Twitter is except that it is like MySpace or Facebook, which I don’t use either. Enough of my rant.
Have a really great day,
Rod
I responded to Rod right away, and I want to share my response with you:
Good morning Rod,
Thanks for your comment. I completely empathize with your remark about feeling overwhelmed by the sheer volume of information available today. As far as Cabot reaching outside its traditional channels, we’re trying to connect with our readers in as many ways as we can. One way is to explore new technology and social media, especially as our readers express a desire for us to participate in these channels. I hope this helps. Thanks again for your insights.
Elyse
I’m sure other readers have noted Cabot’s expansion outside the traditional newsletter format, while some have been happy about the changes, others are no doubt feeling similar to Rod. But I can assure you that no matter what medium Cabot is reaching you in, whether it be in a newsletter, on our Web site, on our blog, Facebook fanpage or Twitter, you can always expect the same high-quality information and standards that we have applied to our investment advice for nearly four decades.
And on that note, I invite you to become a fan of Cabot on Facebook by clicking here (check out the photos of our office and put a face with all of our names). You can also follow me on Twitter. (You can follow Michael Cintolo on Twitter here and Paul Goodwin on Twitter here )
And as always, feel free to send feedback via any of those channels or by simply commenting. Hearing from our readers is the best way for us to know if we’re doing all we can to serve your needs. (Plus we love getting fan mail!)