The Federal Trade Commission has just decreed that as of December 1, bloggers, Tweeters and other new media types will need to disclose if they are being paid or receiving some other type of consideration from the companies that make the products they recommend or chat up. It’s hard to quantify how many bloggers receive free products, but likely it is a lot, since they don’t make much money from their writing and marketers have been aggressively pursuing bloggers in recent years as voices highly influential among their core readers. This pay for play ranges from free supplies of...