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Daily Archives: April 24, 2009

A Sea Change in Teenagers’ Spending Habits

April 24, 2009
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A Sea Change in Teenagers’ Spending Habits

Breaking news: Teenagers have stopped caring (as much) about brands and labels and are starting to shop based on savings and sales. Who ever thought we’d see this day? This week’s New York Times contained the story of how the recession has turned teenage shoppers, one of the most powerful spending groups, into penny pinchers. This, of course, has hurt some of the higher-priced teen shops, like Abercrombie & Fitch, while others, like A&F’s lower-priced sister Hollister, are benefiting from this change. (Full disclosure: I worked at Abercrombie & Fitch in college for about a year. Yes, it’s dark...

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