Odds are you’re reading these words on a computer screen, but not so long ago, the dominant medium of our industry was paper. In fact, in my early years in this business, our big expenses were always the “The Four Ps,” paper, printing, postage and people. The people are still around (and better than ever) but thanks to the Internet, the other three big expenses have shrunk dramatically … which is good for those of us trying to cut expenses, but bad for those who see their revenue shrink. Newspapers are at the top of this list today, as...
